OC - Use Cases - Marketing BIG

How RPA Reduces Marketing Campaign Performance Reporting Time by 80%


Marketing teams spend hours pulling performance data from platforms like Google Analytics, consolidating it into Excel, Power BI or any other applications, and generating reports. Recently, I worked with a team that spent 5 hours per campaign on this manual process.

With RPA, we automated data collection and report generation, reducing this time by 80%. The automations pulled data, compiled it into templates, and generated performance dashboards. What used to take hours now took less than 1 hour, freeing up the team to focus on strategy and optimization.

If your marketing team is overwhelmed by manual data tracking, collection, and reporting, it might be time to explore RPA. By automating these processes, you can free up valuable time, reduce errors, and make data-driven decisions faster.